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China plays key role in Ubisoft's strategy

By  : INDICS Operator Updated  :   2018-11-20 09:09:52

Source: China Daily

For gamers, Ubisoft is associated with some of the industry's biggest titles-Assassin's Creed, Far Cry and The Crew. Each of these so-called AAA games requires months or years of development, huge teams and vast production budgets.

It's all a long way from when Yves Guillemot and his four brothers founded the company in 1986. Since then, Ubisoft has grown from a dream into a gaming empire with more than 40 development studios across five continents.

It has the biggest in-house creative force in the industry, with more than 80 percent of its 14,000 employees dedicated to creation. Its turnover for the first quarter of its fiscal year 2018-19, which ends on June 30, 2019, came in at a record high of 400 million euros ($450 million).

For more than three decades, Ubisoft has remained a relatively independent gaming company, which Guillemot said is "crucial" in responding instantly to changes in the rapidly evolving gaming industry.

Its struggle to fight off French media conglomerate Vivendi's hostile takeover bid starting in 2015 is testament to this. The takeover attempt finally concluded in March this year, with Vivendi selling all of its shares in Ubisoft. Tencent later invested in Ubisoft and now holds 5 percent in the company.

China has been an important part of Ubisoft's global production line. The company set up a studio in Shanghai in 1996 and established a Chengdu studio in 2007.

The annual Chinese gaming industry pageant-China Digital Entertainment Expo and Conference, or better known as China Joy-is a key fixture for the company.

During this year's event, China Daily talked with Yves Guillemot, co-founder and CEO of Ubisoft, about the rise of female players worldwide, the proliferation of mobile games and the importance of staying nimble in the fast-moving gaming industry

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